Why have supply chain management issues often been ignored by senior management?

First, read Dutton (2009) and Rudski (2008), listed on the Background Info page.

In a well-constructed essay, please answer the following questions:

  1. Why have supply chain management issues often been ignored by senior management?
  2. How would you convince senior management to focus more attention on supply chain management? (Please incorporate examples drawn from the required readings.)
  3. When promoting supply chain management initiatives to senior management, how would you utilize the expertise of external logistics and logistics management organizations?

General Case Expectations

  • Write a well-constructed essay. Feel free to use tables and bulleted lists, if appropriate.
  • The readings may not provide specific answers. In that event, you will need to “fill in the gaps,” using your understanding of the material presented in the module, and the background sources.
  • Style and format must comply with the Writing Style Guide. (TUI Guide, n.d.) This is not an English course; however, errors in spelling, grammar and style will be penalized.
  • Provide citations and references. Use of APA style is encouraged, but not required. Please see the TUI Writing Guide, or visit the Purdue Online Writing Lab (OWL, 2015).
  • There is 3 pages requirement. Write what you need to write, neither more nor less



Dutton, G. (2009 Sept.) Selling the supply chain upwards, World Trade, WT 100: Vol. 22, Iss. 9, pg. 34, 3 pgs


Rudski, R. (2008) Supply Management Transformation: A Leader’s Guide, Supply Chain Management Review, New York, Vol. 12, Iss 2; pg. 12, 1 pgs

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