Fall Semester, 2014
Group Project Analysis:
Q3. Tweet focus on building relationship rather than create a relationship rather than selling product
Social media presents a good tool for an organization to build its relationship with the customer, through the interactive forums that the social media avails to the users. Un this study, however, the use of social media to build a relationship rather than to sell a product was highest in Ford (80%, closely followed by Chevy (70%) and thirdly Mercedes. Honda performed averagely at 50%, while the other two brands (Toyota and Kia ) performed dismally, at 30%. These results suggests that majority of the car manufacturers lays emphasis in creating good customer relations that merely selling their projects, considering that only two companies had a score of less than 50 percent. Ford, evidently, has the highest value for customer relations evident in its highest values. Toyota and Tia, on the other hand, lay more emphasis on selling of the products rather than customer relations.
Q 4 Tweet asks the reader to do something
As a way of promoting customer engagement in the affirm of the company, and as a means of promoting further customer relations, a company may require further actions on the part of the reader. In relation to whether Tweet asks the reader to do something, Honda had the highest score (70%) followed by both Kia and Mercedez that score 60%. These results suggest that these three companies, Honda, Kia and Mercedez places value in promoting active customer engagement in social platforms,The other three companies score dismally. , with Toyota scoring 40 percent, with Chevy and Ford scoring even much lower scores at 30%. The lower figure evidently indicate a low value for customer engagement in these companies.