Trade Research and Market Analysis
Funnel approach is the process of asking questions through a questionnaire where broad questions are enquired before precise questions. This ordering prevents the responses to precise questions prejudicing the replies to broad questions. Linamar Company is a manufacturing company that produces agricultural goods. It has plans to expand its market to countries that have potential market such as Argentina, Russia and Brazil. In order to respond to its precise questions concerning these markets, Linamar Company has to integrate funnel approach to organizing research (José and Viswanathan 32). The company has to define its funnel approach to organizing research in order to identify whether there is market in the selected nations or not. This is broken down to four levels.
According to the research findings reached after employing funnel approach to organizing research, it is evident that there is a basic need for the products generated by Linamar Company in Brazil, Russia and Argentina because of a couple of reasons. First, corn heads and grain tables are part of everyday meals of natives of these nations. Second, the weather condition of these nations, especially Russia, is not suitable for growing and manufacturing such products. This makes the demand of these products extend beyond its supply creating a market opportunity for Linamar Company. Lastly, not so many companies like Linamar export their manufactured goods to these nations meaning that there is greater chance for Linamar to penetrate the markets of these nations.
Level 2The macro trading conditions of undertaking trade in Argentina, Russia and Brazil are numerous but some of them are unattractive and should not be employed by Linamar Company. After carrying out research using the funnel approach to organizing research, it is clear that three macro conditions apply to Linamar Company especially if it decides to undertake trade in these countries. First, the Linamar Company (macro trader) has to come up with variety of trends such as increasing rate of unemployment which develops a trend of augmenting bond futures (Pederson 57). If bond costs go down when growth is freezing, it means there is a discrepancy which in turn creates a trading opportunity. Moreover, Linamar Company has to spot the disagreements between a mix of markets and a mix of economic data. The company must have clarity on this issue in order to establish its stand. Lastly, Linamar Company as a macro trader needs to comprehend and expect the reactions of big players such as WTO, governments and OPEC. Level 3
The performance potential and industry attractiveness for sunflower, corn heads and grain tables for combine harvesting is extremely high in Brazil, Russia and Argentina than in any other country in the world (Papp 49). This is because these nations have fewer industries dealing with such products making their demands to exceed their supply. There is ready market and high opportunity for Linamar Company in these countries than in nations like the US and most European countries where the demand and supply of sunflower, grain tables and corn heads is balanced (Sorenson 76).
In order to adopt and manage the trading strategy, Linamar Company needs to determine precise requirements. First, it has to obtain a permit from the governments of these nations to establish its branches there. Second, it has to acquire license for each company branch in the respective country. Third, it has to identify the best channels for distribution of the products in those countries in order to allow them to spread in the markets (Carl and Matusz 81). Lastly, the company has to come up with a strong and focused workforce which can meet its demands and help it acquire a strong, competitive advantage over the other competitors.
Rosa, José A, and Madhu Viswanathan. Product and Market Development for Subsistence Marketplaces. Amsterdam: Elsevier/JAI, 2007. Internet resource.
Sorenson, Vernon L. Agricultural Market Analysis: Development, Performance, Process. East Lansing: Bureau of Business and Economic Research, Graduate School of Business Administration, Michigan State University, 1964. Print.
Davidson, Carl, and Steven J. Matusz. International Trade and Labor Markets: Theory, Evidence, and Policy Implications. Kalamazoo, Mich: W.E. Upjohn Institute for Employment Research, 2004. Internet resource.
Papp, Susan M. Driven to Succeed. Dundurn, 2012. Internet resource.
Pederson, Jay P. International Directory of Company Histories: Volume 114. Detroit, Mich: St. James Press, 2010. Internet resource.