Stakeholder Engagement within Schools

Stakeholder Engagement within Schools

Stakeholder Engagement within Schools



Focus is Parents within a UK school setting. Parents are very important in the school setting because they cater for every material need of the learners and support children’s learning in out of home setting. Parents need to be valued and respected because they are more involved in their children’s learning and can help planning with the practitioner (Raising Children Network 2014, n.p).

I plan to evaluate the school teacher relationship by using communication strategies such as home visits where applicable, use of phone calls, homework hotlines, allowing an interactive school websites where parents can air their views and holding workshops for parents. I would then ask them about their feelings and attitude towards the school through the effective communication strategies. In some instances such as in communication directed to mothers and fathers, I would design questionnaires that enquire about the parents’ perceptions towards school (Incesu & Asikgil 2012, pp. 92-98)

Some of the priority areas for a marketing strategy and promotional techniques to ensure effective engagement with parents are an assurance that their children will have an excellent learning institution that will nature their talent and let them pass in their examinations. Every parent takes their children to school to acquire high quality education and be successful in life (Skallerud 2011, pp. 671-686).

School based works that will need the completion of the module are activities designed to increase responsibility and care amongst parents as well as understanding of the children’s performance by inviting both the parent and their children together. Some of the challenges that may be faced are failure of parents to honor invitation and the belief by some parents that they are already better parents and the rest of the school activities are left for the school.

Marketing schools should not be discriminatory in terms of race or ethnicity. Moreover, marketing a school should not be exaggerated by including some activities that in real sense do not exist in the school (Lockhart 2005, pp. 7-8).

The school Business manager may institute business functions such as administration; asset management and finance that may make parents have confidence in the school management (Matthias 2013, n.p). They also play a significant role in marketing and communication that include developing and refining communication strategies such as branding and identify opportunities for parents’ research needs.


Incesu, G., & Asikgil, B 2012, “An Evaluation of the Relationship between Service Quality in Primary Education and Parent Satisfaction”, International Journal of Business and Management, vol. 7, no. 18, pp. 92-98, retrieved

Lockhart, J., M 2005, How to market your school: a guide to marketing, public relations, and communication for school administrators. Lincoln, Neb, iUniverse.

Matthias, P 2013, Inside the role of a school business manager, The Guardian,

Raising Children Network 2014, Involving Parents in School and Child Care, retrieved

Skallerud, K 2011, “School reputation and its relation to parents’ satisfaction and loyalty”, The International Journal of Educational Management, vol. 25, no. 7, pp. 671-686, retrieved