Selected League Product Review-New York City FC
New York City FC is an American-based professional soccer club situated in New York City. It was the first and only team to compete in the highest level of American soccer, known as Major League Soccer (MLS). Currently, New York City FC is the reigning champion for the MLS cup. Since its inauguration into the MLS club in 2015, New York City FC has cemented its position as a keystone in one of the most proud and competitive sporting cities in the world. New York City FC won the MLS Cup in 2021 bringing a major trophy for the first time in more than a decade, New York City FC came into existence as a major soccer league on 21st May 2013 and debuted on March 8th 2015 against Orlando City SC on March 8th 2015. After six seasons, it was crowned the 2021 Champion in the Club’s history.
A majority of New York City Football Club is co-owned by City Football Group and the Yankee Global Enterprises. City Football Group also owns Manchester City, the English soccer club and Yankee Global Enterprises are also the owners of the New York Yankees. The first coach that was appointed, Jason Kreis, remained in office for one year before being replaced by Patrick Veira. Veira gave direction to the team until their first Cup playoff appearance that took place the following season and the runner-up berth at Supporters’ Shied in 2017 (Ginesta and Jordi, 1). The team run by Coach Viera also set a major record in the League for the biggest improvement win in a consecutive season.
In addition to football, New York City Football Club runs other programs including a Football Sports Academy, Youth Programs and Community Works. The New York City FC Academy started in 2015 with the aim of identifying and honing and producing the best youth soccer players locally within the city’s Metropolitan area. The youth system provides a professional and competitive pathway for the highest game levels for local girls and boys. Worth noting, New York City Boys Academy has registered unprecedented success in domestic competition after winning the U-19 USSDA National Championships in 2018 and 2018 back to back making the first club to attain such a milestone at such an age group (Lee, 367). The football club also runs youth programs that aim at supporting youth organizations and soccer players by complementing and assisting them by offering supplementary soccer programs in the form of Camps, Club Training Services, Clinics, Talent Centers and Special Events and Administration. Additionally, the club has a charity Foundation known as City in Community (CITC) which has served more than 30,000 Youths since its establishment.
The mission of the New York City Football Club is to give players the opportunity to advance in a highly rewarding and competitive soccer environment. The target audience of the New York City Football Club includes individuals of all ages from all corners of the world. The Football club targets football fanatics from across the world but with its base of operation being located in New York City, majority of the club’s target audience are mainly located from the United States.
Ginesta, Xavier, and Jordi de San Eugenio. “Football fans as place ambassadors: analysing the interactions between Girona FC and its fan clubs after its purchase by city football group (CFG).” Soccer & Society (2022): 1-15.
Lee, Mitchell. “Self and The City: Social Identity and Ritual at New York City Football Club.” Journal of Contemporary Ethnography 47.3 (2018): 367-395.