Scope & Scale Worksheet
Product and/or Service Description
Blending fresh juice creates an environment where customers can quench their thirst through a naturally fresh drink. As such, my business idea and plans get based on the extensive production of freshly blended fruit juice and online delivery of the product to the market.
What is your initial focus (how many SKUs? What initial features?)
My initial focus will target making fruit juice from different fruits which include oranges, mango, passion, pineapple, apple and cocktail. The fruit juice will be packaged in 250ml, 500ml, 1 litre and 2 litres. The 250ml and the 500ml will be packaged in tumbler cups or bottles for immediate or later consumption depending on the customer’s preference. The 1 litre and 2 litres will be packaged in 1 litre and 2 litre jerry cans consecutively.
In what ways will you scale up? And in what time frame?
In order to scale up, I intend to find out the business procedures that are working and those that are not. I will therefore do away with those that are not working or find ways to improve them. I will set a new goal depending on the business experience I have acquired since I started. The goal will be accompanied by small goals which will keep me in track as I work towards the main goal. I will inform my work team on the new goal and brainstorm with them on how we can achieve it. I will assess the business and look for opportunities to automate. I will also try out new procedures and get feedback from the team and the customers. I intend to scale after 3 months of starting the business.
In what ways will you grow? And in what time frame?
In order to grow the business I will need more funds. I will need to employ more workers so as to delegate duties. Division and specialization of labour makes the employees more productive and own their work. I will also need to have a social media manager who will help with online advertisement of the business. I will also need more machines which are efficient to increase fruit juice production. I will also open another branch in a nearby city to the original business. A new branch will help reach target customers that are far but do not order online. I will grow my business six months after starting.