MULTIMEDIA PRODUCTION TEAM AND ITS ROLE

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Institution

Over time, the multimedia production industry has undergone major changes that have led to its betterment in terms of production and efficiency. A key factor that has always been on a changing basis is the increment of members within the production team. In turn, this has led to increased reliability when it comes to the production of multimedia. Additionally, this has helped such multimedia production teams attain clients that are always willing to work with them in the industry. However, it is not all about getting regular clients but also having a working team that is able to deliver quality work. Thus, it is crucial for a multimedia production team to have all the key role players. The team works best when all the required members are present since the roles are many and need to be accomplished within the given period. More importantly, the team members should be experienced and complete their given roles (Sturges, 2002).

Team Members

The multimedia production team has a hierarchy that always needs to be maintained otherwise it would fail to deliver the required work. The team leader, also referred to as the project manager, has the ultimate position of guiding other members as they tackle the provided work. The initial duty of the project manager is to discuss the scope of the work with the client. Indeed, most of the times, the client provides the work to be completed and the project manager is the right person to discuss the details of the job (Pant, 1999). In addition to this, the project manager has the vital duty of sourcing finances to support the project.

Subject matter expert is yet another important player of the multimedia production team. A member who is well acquainted with research fills this position. The key responsibility of the subject matter expert is to expound on the content of the multimedia program the team is executing in its work. Subsequently, the subject matter expert is able to provide the team members with the right content of the work. In addition, this gives the team members a clear guidance on the things they should be working on with an aim of delivering quality work to the client.

The graphic artist is also a crucial member of the multimedia production team. Multimedia production highly involves producing graphics related works and thus the team needs a graphic artist. The artist, who may have subordinate staff working with them, develops crucial graphic elements that are quite essential to the whole project. Graphic artists actively involve themselves in creating backgrounds, animations, buttons, 3D objects and photo collages that are all required in producing quality work. These are all created after having acquired the right information from the subject matter expert. In order to make timely deliveries, the graphic artists often have teams of their own to assist in creating all the program elements.

The multimedia production team also requires an audio-visual technician to oversee the accomplishment of various roles in the project. The audio technician records the required voice and edits the sound effects. The aim of an audio technician is to guarantee clear and audible sound of the project. In addition, the audio technician records and includes music within the multimedia project. The video technician, who may be the same person dealing with audio, works on the video part of the project. He concentrates on capturing, editing, and digitizing the videos included in the project (Musburger and Kindem, 2012).

The multimedia production team is also inclusive of an instructional designer who is crucial to the project. The project, once completed, needs a presentation platform that works best for the client. The presentation has to be attractive and exquisite to make the client feel the worth of his money. Presentation platforms are diverse and the instructional designer makes the choice on which one to use. In addition, the instructional designer is responsible for making the decision on the best educational strategies to apply during the production process. Moreover, the instructional designer is also the one responsible for deciding the best practices to apply whilst presenting the product of the project.

The programmer is a highly important member of the multimedia production team and has several roles. Multimedia production requires program code lines that are essential in yielding a well-programmed and coordinated work. Hence, it is the programmer’s work to make use of authoring tools and combine the various programmable elements to secure a working program. Creating a working multimedia program is the ultimate goal of the multimedia production team; hence, the programmer has to pool the various elements from each role player. Once they do that, their work is to create something that is well coordinated and works according to the client’s expectations (Sturges, 2002).

Conclusion

Teams, whichever one may be in, it is crucial for all members to complete their roles for the whole group to succeed. Thus, even the multimedia production team has different members to guarantee that the work is completed and within the expected standards. In addition, the multimedia production team is composed of trained people that are capable of utilizing their skills to deliver the expected product.

References

Sturges, J., (2002). Multimedia production and people: Specialists or generalists? Retrieved June 20 2013, from http://www.ascilite.org.au/aset-archives/confs/iims/1994/qz/sturges.html

Pant, A., (1999). Methodology of Multimedia Production. Retrieved June 20 2013, from http://www.ignca.nic.in/clcnf180.htm

Musburger, B. R., and Kindem, G., (2012). Introduction to Media Production: The Path to Digital Media Production. Massachusetts: CRC Press.