Movie theaters, airlines, and many other businesses like to charge customers different prices based on time of the day, age, and purchase dates. Why?

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Movie theaters, airlines, and many other businesses like to charge customers different prices based on time of the day, age, and purchase dates. Why? 

Provide an example of a price discrimination for a good or service that you thought it to unfair. Do you still believe that the discrimination is unjustifiable? 

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