Is something going on in the marketplace/macro-environment that triggered this campaign?

Hello I am working with my school to launch a campaign for The City College Fund. The campaign will target students and communicate why students should give/donate to the school.For this assignment in particular, I need a 500 word competitive ANALYSIS (not summary) paper, of a University that successfully launched a campaign targeting STUDENTS to give/donate. The point of this competitive analysis paper is to compare what other Universities are doing to target Millennials and how their methods of philanthropy are successful.Below are the guidelines for the analysis.[Clearly introduce the campaign that youre analyzing. Include the name of the sponsor, the product,where/when it is running. As with any good analysis, your opening paragraph should have a thesis – or statement of an informed point of view. Make sure to place your argument in a strategic framework. Ask yourself such questions as: why was this campaign launched? Was there a marketing problem that it was trying to solve? Was there a historical issue or past advertising that this campaign was trying to overcome, explain, or amplify? Is something going on in the marketplace/macro-environment that triggered this campaign? Who is its target – and does the campaign speaking to? Was the media placement effective? ]

“Get 15% discount on your first 3 orders with us” Use the following coupon FIRST15

Posted in Uncategorized