Identify the extent of the corporations diversification.

La Trobe University 8
Group Assignment 2000 words per student. Students may attempt the
group assignment individually with Subject Coordinator approval.
10 October 2016
11:55pm
30 01, 02, 03
Submission Details
Submission via LMS
Description of Task
You are required to write a report with reference to at least 15 separate scholarly journal articles, per student contribution, and your subject
core text. This report will include the following headings:
1. Corporation Identification
a. Identify an organisation with product or service portfolios that span multiple business units.
b. Each student should take research a separate business unit within the same corporation.
2. Source of Sustainable Competitive Advantage
a. Identify the source of sustainable competitive advantage for each business unit.
i. In your discussion define, with reference to scholarly articles, the four factors of sustainable competitive
advantage.
3. Corporation Revenue Centres
a. Identification of Revenue Centres.
i. Identify which product and service lines are creating the greatest revenues for the corporation.
1. Provide summary tables of the revenue for each business unit within the corporation.
4. Identify the extent of the corporation’s diversification.
a. Identify which of the business units are related, which are related-constrained and which are unrelated.
i. In your discussion define, with reference to scholarly articles, the terms “related”, “constrained” and
“diversification”.
5. External Environment Analysis
a. Identify the Political, Economic, Social, Technological, Environmental and Legal operating environments for each business
unit.
i. In your discussion define, with reference to scholarly articles, the terms Political, Economic, Social, Technological,
Environmental and Legal.
1. Provide a definition of the term “operating environment”.
6. Conduct a SWOT analysis for each business unit.
a. Identify the Strengths, Weaknesses, Opportunities and Threats for each business unit.
i. In your discussion define, with reference to scholarly articles, the term “SWOT” analysis.
7. Merger, Acquisition and Downsize.
a. Make recommendations for the future strategic merger, acquisition or downsize of the corporation.
i. Provide advice on which business units to expand by acquiring similar business units from other corporations,
and advice on which business units should be downsized or sold.
1. Your advice should be supported by tables showing financial reasons for your advice.
a. In your discussion define, with reference to scholarly articles, the terms “merger”,
“acquisition” and “downsize”.
Grading Criteria and Feedback
1. Hurdle requirement Pass/Not Pass:
No Marks are awarded in this criterion.
a. The item has been presented in the medium of written
English. Sentences are structured and conform to academic writing
guidelines. The paper has an identifiable structure including an
introduction, a main body, and conclusion. The paper follows the
Harvard Referencing Style. The examiner can proceed with further
assessment.
b. The item has not been presented in the medium of written
English and the examiner cannot proceed with further assessment.
Sentences are not structured and do not conform to academic writing
guidelines. The paper does not have an identifiable structure including
an introduction, a main body, and conclusion. The paper does not
follow the Harvard Referencing Style.

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