Identify and discuss contemporary marketing strategies

Module Learning Outcomes to be assessed:

. Identify and discuss contemporary marketing strategies ——– and through case study example discuss their success, failure ,future contributions to the fields and activities of contemporary and future marketing activities

Critically discuss and determine an understanding of the strategic marketing planning process

Undertake and evaluate situational analysis related to the design of market – driven strategies and their translation into marketing programmes

Define key marketing activities and discuss findings in terms of limitations, contributions and worth; including contributions to informed marketing decisions

Assess and determine the critical issues to be confronted in implementing and managing market- driven strategies

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