Effects Of Insomnia
Abstract
Poor sleeps, as well as sleep dissatisfaction, are the frequent problems resulting from insomnia. The condition results in lack of concentration and fatigue. Insomnia is caused by factors within the body or outside the body. It is more prone among the old, night shift workers and women. The condition is also common among smokers and coffee lovers. There is a company that has managed to come up with a drug that can cure the disorder. However, the company is faced with a challenge of introducing this new product in the market. The best way recommended to making this new drug sell is by giving it for free to customers as a trial version. The company can also sell it with other drugs, and employ hardworking marketing team.
Introduction
According to Byrnes (2013) “Insomnia is well-defined as trouble falling asleep, difficulty staying asleep or short sleep period, despite taking an adequate occasion for sleep. It is the utmost common sleep complaint, touching approximately 20-40% of the mature population. Even when additional stringent conditions are necessary, such as daytime impairment or noticeable distress, insomnia conditions have an occurrence of approximately 10%. Evidence proposes that insomnia has major consequences on worth of life, healthcare use, and later psychiatric disorders. Effective short-term behavioral and pharmacologic prescriptions for insomnia are offered, and improvement has been prepared in epidemiology and risk factors identification.” There are two types of insomnia. Acute insomnia is the situation where one fails to sleep for a period of not more than one month. It is caused by failure to initiate sleep or poor quality sleep. It is at times known as short or stress related insomnia. The second type of insomnia is chronic. It is given the name chronic because it lasts for more than a month. It is caused by changes in level of stress hormones.
The main symptoms of insomnia include not feeling refreshed even after sleeping or taking a rest, fatigue even when the body has not worked, difficulty concentrating even in conducive environments and impaired capability to perform normal activities (University of Maryland Medical Centre 2011). Insomnia can be managed from crucial knowledge that this report contains.
2.0 Findings
2.1 Reason for Insomnia
Substance abuse
Use of substances that are stimulants can lead to insomnia. These substances stimulate the body to stay alert hence one cannot sleep. The stimulants charge the body neurological system, and for them to diminish their effect on the body a lot of time must pass. In this case, therefore, all stimulants and substance abuse are most likely cause insomnia (National sleep foundation, 2013).
Stress
Insomnia can also stems from stress and worry, for example, loss of a job, death of loved one; aspiring for the future such as wedding, earn money to buy a house, (The Daily Telegraph, 2013).
Chart showing major causes of insomnia
(Adopted from: Attarian, 2010.)
Analysis of the chart
Insomnia is largely caused by an external body factors. The two major stressors are caffeine and medication. Other causes are occurs naturally and thus cannot be avoided.
2.2 Consequences of Insomnia
Insomnia can cause medical and psychological problems on individuals and society. Problems arise because the body is not able to rest and; therefore, a person is easily distracted. This leads to errors when performing various duties. According to University of Maryland Medical Centre, insomnia causes headaches, depression and vehicle accidents. (University of Mary Medical Centre, 2011)
2.3 People Who Suffer From Insomnia
2.3.1 Elderly People
According to Farhan Siddiqui &Carolyn D’Ambrosio, A. (2013) the old are more prone to insomnia than any other age group. This is because their body systems are weak and, therefore, the strain to work. This leads to a lot of fatigue which is responsible for sleepless nights. In addition, the old people are commonly under medication because their body defense mechanism is weak. The medication they regularly take causes them sleepless nights.
2.3.2 Women
Women and men can both develop insomnia; however, the prevalence of insomnia is more common in females. This is because menstrual cycle, estrogen and pregnancy are body stressors. These conditions interfere with the normal cycle of hormones and the body, (University of Maryland Medical Centre, 2011)
2.3.3 People who work shifts
People who have night rotating work or different schedules work time are more likely to become victims of insomnia. Night shift workers disturb the body biological clock because they work at night and sleep during the day, (National Sleep Foundation, 2013). The bright light and noise at the workplace also distracts the body working mechanism.
Conclusion
The present knowledge substantiates the most prevalence of insomnia disorder in the general populace as well as their correlation with older age, female sex, and physical activities amongst others. These findings in the paper further indicate the factors that contribute to insomnia. There are those that can be avoided, for example, working in shifts, taking coffee and smoking. Others are natural and cannot be avoided, for example, pregnancy and hormonal cycle change in women. Therefore, insomnia is caused by processes that take place in the body, for example, hormones, which cannot be regulated and voluntary activities such as smoking.
Recommendations
The company should give a few packets of the drug to patients for trial and ask them to give feedback about whether they functioned accordingly.
The company should contract or make a deal with other companies are involved in supplying medical stuff for high blood pressure or heart disease patients. The new drug can be packed alongside this new drug as a gift. The company should provide instructions that the drug does not contain additives, safe for pregnant and elderly people. They should also assure patients that it is safe when taken with other prescriptions.
Establish booths in public places to be visited by people who frequently suffer from insomnia. The company can also employ sales person who have persuasive skills to convince people to buy this drug as well as offer promotion, for example, buy one get one free.
Launch a campaign to make people aware of the new drug. The company can also use posters on the trains and buses with pictures of each group of people that suffer have ever suffered from insomnia looking healthy and relaxed and indicating that they have used this new drug.
Make advertisement on both print and electronic media. The company should use people from all the groups who suffered from insomnia in their commercial advertisement. This would influence others people who suffer from the condition to purchase the drug.
References
Attarian, Hrayr P. (2010). Sleep Disorders in Women, from Menarche via Pregnancy to Menopause: Guide for Practice Management. Humana Pr Inc.
Farhan Siddiqui &Carolyn D’Ambrosio (2013) Sleep Disorders in Older Patients Retrieved
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Guo, Y., et. al.(2013).The Effects of Shift Work on Sleeping Quality, Hypertension and Diabetes
in Retired Workers Retrieved from http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview//141D520EE746F12895A1430785730/75?accountid=13552
National Sleep Foundation, (2013). Cannot Sleep? What Know About Insomnia Retrieved from
http://www.sleep-foundation.article/sleeprelatedproblems/insomnia-and-sleep
The Daily Telegraph (2013). For a restful night, stay off the coffee after 5pm Retrieved from
HYPERLINK “http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/1458684852/141D9C99D011FCCA” http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/1458684852/141D9C99D011FCCA
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Nina, B. (2013). How can I remedy my chronic insomnia without resorting to sleeping tablets?
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Zailinawati, A., Mazza, D. & Teng, C.L. 2012, “Prevalence of insomnia and impacts on daily functions amongst Malaysians primary care patient”, Asia Pacific Family Medicine, vol. 11 Retrieved from
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