Economic analysis for a marketing plan in Israel

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Economic analysis for a marketing plan in Israel

Introduction

Marketing is the process of informing customers about a product so that they can buy the product. From the society point of view, marketing refers to the link between materials required and the economic patterns, Shulman (2007).

Marketing is a medium which clears the needs and wants of customers thus building a long term relationship between the buyers and the sellers. Marketing can be looked as an organizational function, where it deals with process of creating, delivering and communicating to its customers so as to benefit the organization and the shareholders. It involves choosing of target markets and choosing the right market segmentation so that to understand on consumer behavior of the customers.

The five concepts in organization include: the production function, product concept, selling concept, marketing concept and the holistic marketing concept. The holistic concept can be subdivided into four main components, Dibb, S (2008).

These are relationship marketing, internal marketing, integrated marketing, and the social response marketing. For a successful marketing, the following are the necessary tools; capturing market insights, networking with customers, building of strong brands, shape of the market offerings, delivery and communication valuation, creation of long term and growth, and also development of plans and strategies.

Discussion

Population

This project will cover the entire population of Israel. The development of this marketing plan will help in coming up with constructive strategies of marketing in Israel. Israel contains approximately 7.766 million people as per the 2011 figures. This marketing plan will help to identify the most appropriate areas to venture in especially to promote the country’s companies in operating internationally.

Working conditions

A company is a legal entity in business. Working in a company is risky and workers need to be insured against risks at work places. For example, individuals who carry out very risky operations should be given up loans to wear while working. Nowadays people believe in working as a team, no supervision since they are grownups. Workers should also get motivated while at work places. This can be done by giving them rest periods, taking them to tours after work, giving them a token for to appreciate on what they have done and promoting them in various positions within the company, Peng (2009).

The workers should feel free in what they do and they should not feel like they are pressured into doing some given activity or they are being followed by anybody, effect of pressure or being followed from behind will demoralize the workers since they will feel oppressed at work.

Employer employee relationship people would like to work in an environment which is friendly. The employers should have good managerial skills so that to manage workers and society well. The values include; transparency, committed, reliable, friendly to the workers and the core team mates, have respect, being gloomy and well presented when it comes to work. They should create good rapport between the employees within the company, Schreiber, M (2003).

Employee participation

Once employees get the job, it is advisable that they do it with utmost good faith since this will boost general performance of the industry. Team work should be the song of the employees since working together will always promote the industrial performance and hence better quality of products. These products will thus be competitive to sell in the international market.

Salaries and benefits

One of the ways in which employees feel part and parcel of the job is when t comes to salaries and wages. Salaries should be paid at given intervals of time period without delay. This calls for the characteristic of employers being trustworthy. Some employees may refuse to pay the workers just because of self gain. This is not good since workers are supposed to get their payments earlier as agreed so that they can clear debts and continue working.

Principal industries in India.

Israel has many industries; among them they include the mining and quarrying which is located at Haifa. It has oil pipelines that run from port of Elat to Mediterranean, the manufacturing industry which manufactures software’s and weapons. It is located in tel aviv and is the largest world producer of diamond and a major source of foreign exchange in Israel.

Finance

The central bank of Israel is the government’s sole fiscal and banking agent. It regulates supply of money into the economy of Israel. Although the value of currency in Israel has always been devalued many times, the introduction of new Israel shekel (NIS) has helped Israel to control the rate of inflation in this country.

Tourism

Tourists come to visit various features like the archeological sites, historic and religious places in Bethlehem in the west bank. Here we have numerous leisure activities and the links to the Jewish Palestine Arab Diasporas

Trade

Israel has many foreign markets to further her economic expansion. It has free trade agreements with the European Union. The trade agreements have allowed it to trade both on the regional and Middle East markets.

China is well connected with the middle- east markets like in Kenya, Sudan, and USA where it transacts in order to obtain what it does not produce.

Transport

Israel has modern highway system, it has well network of roads for commercial purposes. Bus companies can provide their services within cities and towns. Ben gurion airport lod is the largest airline in Israel. The Ashdod railway line is developed and maintained by the Israel ports authority and links up the country by road and the railway system. Among other sectors include, energy, technology, agriculture which contributes 2.8% to GDP, financial sector which contributes 70% to GDP, energy sector 5%, natural gas 5.3% as per 2010, solar power, industrial sector located at ramat Hovav around the Dead Sea.

In Israel many industries are privately owned because of the following reasons or arguments, to reduce government spending, to promote competition, to maintain a strong economy, increase efficiency thus making services cheap, ʻAṣmôn, Y. (1993). Privatization has disadvantages for example, it would harm employees, losses to the government, and it can harm recipients. It leads to discharge of employs. Israel’s economy is becoming controlled by only small families who are very rich. Most of the industries are private and this affects the poor population which is the main consumer, Bass, B. M. & stodgily (1990 PP. 234)

Foreign Direct Investment

Israel allows foreign direct investment from other nations. According to the report by the UN conference on trade department (unctad), the foreign diresct investment increased by 16% from $1.3 trillion to $ 1.5 trillion in 2011, OECD investment policy reviews, Israel. (2002). Paris: OECD.

The industries include manufacturing, trade, tourism, energy, and mining among the many others. This offers great opportunities for the foreign investment in Israel as a whole by the international and other foreign investors.

Trade Statistics

This data can be obtained from the HYPERLINK “http://www1.cbs.gov.il/webpub/pub/text_page_eng.html?publ=41&CYear=2013&CMonth=4″Macroeconomic statistical quarterly tables of Chinese government, 2012 , central bureau of statistics.

The bop fluctuated tremendously leading to Israel having a deficit bop between 1980-1983. The us government became a good source of financial help to Israel. The trend reversed in 1984 and the us government had to withdraw the grants. In Israel we have multiple exchange rates depending on the economy where the transaction is taking place.

Trade Restriction

They are put to prevent people from importing excess from foreign and leaving what is locally produced. Trade restrictions include the embargoes, import quotas, taxes, custom duties, licensing and tariffs to protect majorly the local industries to grow.

Economic activities not include in cash income activities

These are commodities such as the counterfeit ones. The discussion on labor force considers size and the unemployment rates which are very high because of high population in Israel. The economy is very much trying to absorb this entire population and most people are employed in private industries.

The rates of inflation of Israel are not very high since they have been taken care of by the adjustment of the currency.

Development in science and technology

In china we have profound technological development such as use of computers in industries, machinery, tools which are used in various places. The mining and quarrying industry uses a lot of machines such as computers, tools in its operations and man power. This applies in many other places in various fields and hence promoting the science and technology industry.

Conclusion

The research and development in Israel is given force in that the current capital expenditure is directed to research. This increases knowledge of humanity, culture and society at large with the use of new applications. The application and implementation of this research has increases the technological skills and labor force of Israel and the whole population at large.

References

Rabinovich, i., & Reinharz, J. (2008). Israel in the middle-east: documents and readings on society, politics, and foreign relations, pre-1948 to the present. Waltham, mass: Brandeis university press.

Bass, b. m., & stodgily, r. m. (1990). Bass & stogdill’s handbook of leadership: theory, research, and managerial applications. New York: free pr.

Top of Form

Dibb, S., & Simkin, L. (2008). Marketing planning: A workbook for marketing managers. London: South-Western Cengage Learning

Bottom of Form

Organization for Economic Co-operation and Development. (2010). OECD review of agricultural policies: Israel. Paris: OECD.

Marshall, E. S. (2002). Israel: Current issues and historical background.

Schreiber, M., Schiff, A. I., & Klenicki, L. (2003). The Shengold Jewish encyclopedia. Rockville, Md: Schreiber Pub.

Long, V. P. (1999). Israel’s past in present research: Essays on ancient Israelite historiography. Winona Lake, Ind: Eisenbrauns.

Le, H. R. (2005). New economic spaces: new economic geographies. Aldershot [u.a.: Ashgate.

Peng, M. W. (2009). Global business. Mason, OH: South-Western Cengage Learning.

Shulman, D. D. (2007). Dark hope: Working for peace in Israel and Palestine. Chicago: University of Chicago Press.

ʻAṣmôn, Y. (1993). Women in Israel. New Brunswick u.a: Transaction Publ.