Design and Brand Trends
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Design and Brand Trends
Design is an outstanding weapon in the competitive market. It bridges the company and the consumer and ensure that there is trust and reliability in the a trustworthy and reliable friendship involving the two. There exist many real world examples brands showing how design is playing a central role in branding and communication in the market place. Three examples are Coca-Cola, Sony and McDonald’s. They are examples of widely known trademarks that represent the global brand. They take unique designs which include the unique name, slogan, symbol, sign and color combination. Coca-Cola is the most popular soft drink in the world. It is sold in more over 200 countries. The original coca-cola logo was designed by Frank Mason Robinson who was in partnership with John Pemberton. It somehow reveals the four design trends in. These are coined as “cooltural, rationaissance, responsibiz and sensuctive”. Coca cola is of course cooltural because of its unique name sign and symbol and may be the way the colors have been blended. Coca-Cola though a design of the 19th century dares to be contemporary even to date. The y use the kind of typeface known as Spencerian script which was introduced during mid 19th century and was in the United States a dominant form of hand writing in that period but still remains modern. The coca cola design is sensuctive. The distinctive and cursive script is very appealing. Its two C’s look well in advertising the white colored designs combined with red in the coca cola logo were simply and distinctively kept to entice young minds. Coca cola bottle was also designed to be responsibiz. It was designed in a way that it was to be recycled and not thrown away as causing harm to the environment.
Sony too has been able to design its products in the electronics world in a unique manner that incorporates the four trend of design. Sony products are designed in a quality manner and thus responsibiz in trend as they are long lasting. For example the plight of the consumer is in this case borne in mind unlike some case where products are just designed only to make money. The design of the products is cooltural in trend as they have distinctive in quality and appeal. Sony has, from its initial stages, produced numerous products and their brands that are innovative. The Sony designs also displayed qualities. In the 1950s, Sony, a brand name that sounds more American was created by a small electronic company in Japan. The design of the product was also American influenced with a broad spaced serif lettering like that applied on Amtrak trains or the original one from air Force by Raymond Loewy, but however with a flair and attention to detail that was in very distinctively Japanese. It is now a half century later and Sony is still a leading consumer brand which is associated with superior design due to its rationaissance design character. The design of Sony products is also sensuctive. With regards to consumer electronics, Sony Corporation has achieved highly in terms of success at tapping the seductive way. Globally, Sonys’ ubiquitous products are identified as cutting edge equipment as well as innovative design symbols. Sony products are flashy and appealing as well as origin.
McDonald’s design is also another good example. The corporation is the largest chain among restaurants serving fast foods in the world. Their golden arches logo’s introduction in 1962. It is a cooltural design because of the unique name symbols and signs that are not used by any another chain of fast food restaurant. Its creation which is similar to signs shaped as a new arch was done by Jim Schindler for restaurant sides. The golden arches were merged together to shape the famous ‘M’ which is now recognized worldwide. The McDonalds design is Sensuctive. During a reimaging the traditional yellow and red colors remained but the red was muted to tetra cotta and olive and sage green was added to mix. The restaurant are also designed to have less plastic and more brick and wood which have made them bright , lively and stunningly beautiful. This created a warm up look. The design of the restaurants was also made rationaissance where contemporary art and framed photographs hangs on the walls.
References
HYPERLINK “http://www.google.co.ke/search?tbo=p&tbm=bks&q=+inauthor:%22Melissa+Davis%22&source=gbs_metadata_r&cad=8″Davis, M. HYPERLINK “http://www.google.co.ke/search?tbo=p&tbm=bks&q=+inauthor:%22Jonathan+Baldwin%22&source=gbs_metadata_r&cad=8″Baldwin, J. (2006) More Than a Name: An Introduction to Branding. United states.
AVA Publishing
HYPERLINK “http://www.google.co.ke/search?tbo=p&tbm=bks&q=+inauthor:%22Brigitte+Borja+de+Mozota%22&source=gbs_metadata_r&cad=11” Mozota.B (2003) Design management: using design to build brand value and corporate
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Brown.J. (2004). Design and branding in marketing. United states. University press.
Marvis. L. Design and Brand Trends. New York. Irwin.
North, M. (2007). Managing business identity using the design and brand trends. Oxford.
Oxford University Press.
