I choose Uber Technologies as my organization of interest for this particular project for many reasons. The first reason is the nature of the business. Although Uber came into existence in 2009 and it started as a black-car hire it has expanded widely across many continents and countries. What made the Uber industry stand out is the fact as opposed to traditional car hire services, it employs a digital approach to ensure a win-win situation for the client, the driver, and the company. In short, Uber Technologies runs all its services on an application that connects riders to clients. The most intriguing part of the business is the simplicity of the business. The Uber services took over the ridesharing services to the next level because it capitalized on convenience. Think of it this way, people are always on the move, traveling to a different destination, the store, to work, and even tending to emergencies. Uber Technologies stands out as it was the first company to develop an application that uses GPS to link a client to a driver. The fact that one can log in into an application request for a ride and have the rider pick them from their location is very attractive to my clients. Compared to the traditional method of looking for a taxi physically, most people would opt for Uber because it is convenient and secure. Additionally, I choose Uber because I was drawn to some of the advantages of using Uber. The service is very professional; you won’t find drivers communicating to you unless it is necessary. There is the option of rating drivers and reporting drivers that turn out to be unruly. Further, because the business is well-coordinated, it is easy for clients to trace previous drivers, especially in reporting a driver or tracing items that one might have forgotten.
Worth noting, some of the policies that Uber can employ in addressing sexual assault on customers are developing a sexual harassment and grievance handling policy within the organization and seeing to it that the policy is implemented. This is because having a policy without ensuring its implementation will barely bear any fruit. Over the years, Uber Technologies brand has been dragged through the mud following allegations made by clients on sexual assault, including rape by the drivers. Notably, female drivers have also found them on the receiving end from perpetrators and sexual predators posing as clients. Security issues cut across both ways hence the need to take up the matter and ensure design and implementation of grievance handling policy. I would also encourage Uber to note the changing pattern of the ridesharing business and do the needful to ensure it remains competitive. For instance, many businesses in the transport industry were gravely affected in the wake of the ongoing pandemic. This requires them to upscale their services to include food delivery, packages, and freight. Additionally, Uber Technologies should make a deliberate effort to offer attractive work schedules and competitive remunerations by reducing their commissions. When employees are happy and comfortable with their working schedules, they will remain dedicated to their work, maximizing the company’s profits.