Audience-Focused Communication Matrix
Axia College Material
Appendix B
Audience-Focused Communication Matrix
Use the matrix to complete the information. Write 3-4 sentences for each item.
What are some audience characteristics you need to consider?
What communication channels would be appropriate and why?
What would you do to ensure your message is effective?
What are some considerations you must keep in mind given the diversity of the audience?
Audience-Focused Communication
Audience Audience Characteristics Channels of Communication Strategies to Ensure Effective Messages Audience Diversity Considerations
Managers Management of team
Focus on bulding a competitive environment
Adaptable
Charmaistic
Great listener
Stable
Empathy
Written and verbal communication The message should be precise and upto the point
Salespeople Assertive
Empathy Email
Verbal Focused on apoint Customers Looks for high value
Need to focus on fulfilling their needs and desires
Telephone
Verbal
The message send and the communication needs to be very persuasive All Looks for high value
Need to focus on fulfilling their needs and desires
Assertive
Empathy
Written
Verbal
Electronic Persuasive
Effiective
Precise
