Apple is one of the leading technological and innovation firms across the world. The revenue margin and profit at Apple amounts to billions of dollars annually that shows the huge capacity at the company. Apple has been a key and vibrant firm that has adopted a cutting-edge technology both in production and management. The firm has attained a very lucrative market that amounts to billions of dollars from its global customers. Apple’s FY2016 revenues fell by 8% that was attributed to huge spending in marketing and research. This year saw 1.7 billion dollars being diverted to marketing for foreign regions that increased Apple’s external expenditure. Additionally, 1.1 billion dollars was directed to reach and innovation thus putting the company’s revenues at strain as noted in the end year financial report speech. In his remarks, the CEO acknowledged that Apple’s decline in revenues for the year 2016 was due to its massive spending in research and innovation. The report also indicated that Apple was already undergoing rapid expansion in its operation sites that led to spending and diversion of money that would have been directed to marketing and customer satisfaction.
The various reports on financial spending pointed to this matter that has remained as one of Apple’s major disasters in its growth portfolio. More so is the inclusive and diverse use of technology that is applied in the managerial operations enabling Apple to beat its rivals in market search (Khan etal., 2015). The supply chain of Apple has steadily grown and strengthened thus making the firm increase its foothold on the international market. Apple’s problems in the 90s were twofold: Its operating system was outdated and its products were expensive and uninspiring. In line with this, Apple has been able to dominate the key areas where it mainly targets the diverse tch field like in computing and communication. The digital research that has been dedicated to finding the right and fast gadgets and computing has proven to be a reliable field that is growing fast across the world. Apple turned around when Steve Jobs changed the company’s message and took some chances with the design (cha, 2017). The management at Apple has increasingly made its commitment to adding value to its production and marketing as one of the prime avenues to beating competition from close rivals.
Apple has been able to dominate the key areas where it mainly targets the diverse tch field like in computing and communication. The digital research that has been dedicated to finding the right and fast gadgets and computing has proven to be a reliable field that is growing fast across the world. Most importantly, Apple continues to spearhead its diverse operations that have largely been directed to creating both reliable and effective marketing models. The billions of dollars committed to marketing and innovation and research has paid off over the past ten years thus making Apple stand out as a leading innovation model and company.
Through its years of innovation and research, the management at Apple has mastered the art of impressing and pleasing the customers. In line with this, Apple has been able to dominate the key areas where it mainly targets the diverse tch field like in computing and communication (Khan etal., 2015). The digital research that has been dedicated to finding the right and fast gadgets and computing has proven to be a reliable field that is growing fast across the world. For the past few years Apple has managed to win customer loyalty and thus increase its leverage over its rivals in the market. One of the key growth points that is well utilized by Apple is quality and customer satisfaction. Guided by its mission, Apple has strived to win the right customer loyalty that has earned it more markets across the world (cha, 2017). To add on this, Apple has capitalized on the growing middle class that has been a key source of market with many people to afford the smartphones and other gadgets sold at Apple.
The financial and revenue management has been a key pillar to Apple’s strength and growth that have enabled the company stand strong in the technology field. The company has invested billions of dollars in the research and innovation that shows the capital strength at Apple (cha, 2017). In addition, the management has over the years generated enough revenue that has added to Apple’s strengths. The key to Apple’s performance and growth and stability has mainly been due to its viable sources of revenue through the huge profits gained over the years. In addition, the company has thrived over the growing U.S. and global market that keeps on growing. These factors have helped Apple make significant gains in the market and also broaden its reach to the global customers. The billions spent in research and innovation have also enabled Apple increase its competitive advantage over its rivals. More to this is the diversity in the management approach where the staff at Apple have a high-performance value that accounts to the efficiency and quality at Apple. In addition, the company has attained the right leverage on the perceived value for market dominance that ensures steady outlet for its products (Khan etal., 2015). The creative and ingenious ways to beat competition in the market like quality has been applied at Apple through its years of operation.
These factors have shown that the company is increasingly becoming aware of the trends in the field of technology thus staying ahead of its rivals. Apple as a dominant player in the tech world has earned a good reputation and increased its market share over the years (cha, 2017). Both Apple’s Products and Services businesses grew in FY 2020. Revenue for the Products business rose 3.2% to comprise about 80% of Apple’s total revenue. Among its products, iPhones comprised 50% of total revenue; Macs at 10%; iPads at 9%; and Wearables, Home and Accessories at 11%. These factors have jointly played a key role in shaping how Apple operates, interact with its customers, as well stretching its wings to the global demand. The various aspects of Apple’s performance mostly touch on the value and intensity of its strategies such as marketing and innovation research. As seen in its annual financial and strategic report, Apple has maintained a close relation with its past that has been the basic or foundation for its continued innovation and cutting-edge services.
Over the years, Apple has proven to be unbeatable in inventing modern communication and computing technology that has both ushered in a new era in digital world as well as information sharing. To add on this, Apple continues to derive a good image and quality that have been the magnet to the market thus fetching millions of customers annually. Apple’s annual turron over that has been at least 25.5% has shown that the company attains a high return on its investments that mainly goes to research and marketing. These positive figures are a major boost to Apple in its bid to take over the global communication and computing market. Apple’s investment portfolio has also shown a 5.5% annual increase in its first ten years of operation that made it go deep in research and marketing. In line with this, Apple has been able to dominate the key areas where it mainly targets the diverse tch field like in computing and communication (Khan etal., 2015). The digital research that has been dedicated to finding the right and fast gadgets and computing has proven to be a reliable field that is growing fast across the world.
The launch of the iPad was one of the greatest news made by Apple in the market where it was able to fetch good prices and revenues from the gadget. The announcement came when Apple was already facing some lawsuits over customer satisfaction and even some losses in some markets. This triggered the management to adopt a single model in market approach that was mean to build the right value and strong revenue generating model. However, things failed to turn out as projected forcing the management to look at how and where it could derive a market boost as well as sales. Most importantly, Apple continues to spearhead its diverse operations that have largely been directed to creating both reliable and effective marketing models.
Arocha, J. B. (2017). Getting to the Core: A Case Study on the Company Culture of Apple Inc.
Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6), 955-961.