Analyse one of the company list in FSTE100 index in UK BY use business strategy analyse
1. Critically assess the strategic context within which the firm operates using any conceptual framework which you think is appropriate, and explain which are the most important general business trends and competitive elements. Which of these should strategic decision makers in the company of your choice consider the most and why?
2. Identify the stock of internally developed assets, resources and competences in the company of your choice. In your view, how do these compare with the company?s most immediate (maximum 3) competitor firms in the industry? Do they or do they not allow your firm to achieve a sustainable competitive advantage, and in which areas?